Ouya: Mobile gaming moves into the living room
Jerry Lawrence Markham Team System - Predicts the Next "Mobile Gaming BOOM".
The idea of moving mobile operating systems like Android into the living room is far more than conceptual. In 2012, a small company named Ouya unveiled its concept for the future -- a 3-inch cube, slated to cost $99, that would come with a controller and run on a modified version of Android. The creators took to crowdfunding site Kickstarter and quickly raised $8.6 million, the second largest amount ever raised for a project on the site.
The launch of Ouya was a landmark event, but not because of its sales. It proved that launching video game consoles no longer required billion-dollar investments, and demonstrated the opportunities and challenges of moving games designed for mobile devices into the living room. Cheap processors and components developed for mobile devices allowed Ouya to be built at a fraction of the price of new gaming systems like PlayStation 4 ($400) or Xbox One ($500).
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OUYA (pronounced Oooh yah) is a fully funded Kickstarter project aimed for launch in March of 2013. As of this writing, they're still supporting pre-orders through their Kickstarter project for $99 per console. That includes one controller. Extra controllers are $30. They also offer higher funding incentives, such as engraved controllers and early releases.
The concept is simple. It's a TV-based gaming console that uses Android as the operating system. OUYA will offer a separate app market, but they allow and even encourage hacking of the hardware itself, so it's very likey users could install apps from the Google Play market, Amazon App Market, or other app markets.
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How big is the video game industry?
The rationale as to why Apple, Amazon, and Google would be interested in expanding into the living room is clear. What's less clear is how successful they'll be.
Looking at a narrow measure of market size, Gartner estimates the console hardware business will hit $22.7 billion by 2015. Including the value of games and accessories, the total console market that year is projected at $49.3 billion.
Clues on a future Android or iOS living room strategy
There are some clues as to what Amazon, Google, and Apple are planning on this front. Amazon has a range of jobs open for its Amazon Game Studios unit, and the company's begun creating its own original television shows for its Prime Instant television streaming service. It wouldn't be hard to imagine adapting that model and creating games that could be exclusive.
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